
Bartomeu Gili Prohens
Tomeu Gili
“27 years building the travel industry from the inside. Now I help companies use AI to win at it.”
The industry expert
Bartomeu (Tomeu) Gili has worked in the bed bank and wholesale travel industry since 1998, including 24 years at Hotelbeds (HBX Group). Based in Europe for 11 years, managing Europe and Latin America at the same time, then 5 years in Singapore and 8 in Dubai, he brings real knowledge of every region and every function: commercial, both demand and supply, expansion, legal, tax, finance and IT.
Prior to founding RaceMyDesk, his last role at Hotelbeds was VP Commercial for Middle East, Africa & India, overseeing sourcing, hotel partnerships and sales across the region, while also carrying GM responsibility for the local legal entities. Starting in 1998, he progressed from building Bedsonline (HBX Group) into an Iberian market leader, to scaling Hotelbeds across Southern Europe and Latin America, before leading Middle East and Asia Pacific distribution from Singapore. He also served as GM at both Gowaii and RTS, and CCO at Destinations of the World.
The technology entrepreneur
Tomeu is not a consultant who talks about technology; he builds it. He cofounded and led Andromeda Nautical Solutions, a B2B SaaS platform for the nautical sector, managing a team of engineers, marketing and sales before successfully selling the company after four years.
Today he is the founder and CEO of RaceMyDesk, an enterprise AI platform that transforms how organisations handle email intelligence and workflow automation, deployed privately on company servers. Two ventures. Two products taken to market.
The consultant
For the past seven years, Tomeu has been regularly engaged as an expert consultant through leading expert network firms, advising corporate clients, private equity firms and strategy consultancies on the topics he knows best: travel distribution, commercial expansion, travel technology and AI adoption in tourism.
Areas of expertise
Education
- MBA and BA in Business Administration, ESADE
- BA in Psychology (Clinical), UNED
- Strategic Leadership Program, INSEAD
Teaching
Professor at the University of Vic and Pompeu Fabra University, alongside his industry roles, across 10 postgraduate and MBA programmes.
In the press
- PIMEM15 September 2026
Interview. Tomeu Gili, CEO of RaceMyDesk: “Companies will need people who bridge technology and the business” ↗ (in Spanish) - Hosteltur19 August 2026
Spain’s most resilient destinations: what does not always depend on more tourists ↗ (in Spanish) - Hosteltur15 July 2026
Resilience redraws the map of Spain’s airports ↗ (in Spanish) - Hosteltur9 July 2026
How hotels can stop being invisible to AI ↗ (in Spanish) - Hosteltur3 July 2026
The mistakes that stop hotels being cited as a source in AI answers ↗ (in Spanish)
Latest articles by Tomeu
- How hotels can stop being invisible to AI
9 July 2026 - What hotels get wrong when travelers ask AI where to stay
6 July 2026 - SEO made you findable on Google. What makes you findable on ChatGPT?
26 June 2026 - When a traveler asks ChatGPT where to stay, does it recommend you?
24 June 2026 - What will AI really change in hotels in the next two years (and what is just hype)?
22 June 2026 - Why do most AI projects in hospitality never make it past the pilot?
20 June 2026
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