Is your brand the answer on ChatGPT, Gemini and Perplexity?
Your customers increasingly ask AI assistants for recommendations instead of searching Google. We make sure that when they ask, the AI knows your brand, understands what you do, and recommends you by name.
Your next customer is asking an AI, not Google
More and more buying journeys now begin with a question to an AI assistant:
- “Where should I stay in Mallorca?”
- “Which hotel is best for a family of four?”
- “Who can organise a trip to Morocco?”
- “What’s a reliable agency to book my holiday with?”
- “Plan me a long weekend in Lisbon.” etc.
If the AI doesn’t know your brand, or names a competitor instead, you never enter the conversation. And unlike Google, there’s no results page to check, the loss is invisible.
SEO made you rank. GEO makes you the answer
Generative Engine Optimization (GEO) makes sure AI engines can do three things with your brand:
Discover
First, the AI has to be able to find you and read you. Before any assistant can recommend your business, its systems need to reach your website and take in your information. We make sure nothing is blocking them and that your content is organised in a way they can actually read.
Understand
Being read is not enough. The AI also has to correctly understand who you are, what you offer, where you operate and who you are for, so it does not mix you up with someone else or describe you wrongly.
Cite
This is the goal. When a potential customer asks the AI for a recommendation, you want it to actually name your business in the answer, not just talk about the category in general. That mention is what turns into a real lead.
Measure it with TADI
TADI stands for Tourism AI Discoverability Index. It is our way of measuring something you cannot see today: how visible your brand really is to AI assistants. We ask the main assistants the kind of questions your customers ask, check whether and how they mention you, and turn the result into a single score from 0 to 100, together with a plain report that shows where you are losing visibility and exactly what to fix first.
From invisible to cited, in four steps
Audit
We run your TADI score and see exactly how AI engines view you today.
Diagnose
We pinpoint why you’re invisible or under-cited, content, structure, trust signals.
Implement
We apply the fixes so engines can discover, understand and cite you.
Monitor
We track your score over time as the AI landscape keeps shifting.
Built for tourism first
We start where AI recommendations already move real bookings: the tourism ecosystem, including hotels, bedbanks, incoming agencies and travel agencies. The same method works for any brand that wants to be the answer, so we grow into other sectors from there.
Questions, answered
What is GEO, in plain terms?
GEO (Generative Engine Optimization) is the work of getting your brand to show up, and be described correctly, when people ask an AI assistant for recommendations. Think of it like SEO, but instead of trying to rank on a Google results page, you are trying to be the business the AI actually names in its answer.
Why does this matter for my business?
More and more travellers and buyers now ask tools like ChatGPT, Gemini, Perplexity or others for recommendations instead of scrolling through search results. If the AI does not know you, or describes you wrongly, you simply will not be suggested, and you will never even see the booking you lost.
Which AI assistants do you work with?
The ones your customers actually use to decide, such as ChatGPT, Google’s AI answers, Gemini and Perplexity. As new assistants become popular, we add them too.
Do I need to rebuild my website?
Most of the improvement comes from adjusting how your information is structured and described, and adding the right signals, on top of the website you already have.
What is TADI?
TADI (Tourism AI Discoverability Index) is our scoring system. It measures how visible and how accurately represented your brand is across the main AI assistants, gives you a single score from 0 to 100, and hands you a prioritised list of what to fix first.
See how AI sees you
We’ll run your TADI score and walk you through the gaps, no jargon.