Is your brand the answer when travellers ask ChatGPT, Gemini or Perplexity?
Travellers increasingly ask AI assistants for recommendations instead of Google. We measure how ready your website is for AI to find, read and understand, and fix what’s holding you back.
Your next customer is already asking an AI, not just Google
A large share of buying decisions now start with a question to an AI assistant.
If you’re a hotel
If you’re a dental clinic
If an assistant can’t read your site, it answers from what it finds elsewhere (booking platforms, comparison sites, reviews and media). And that’s the problem: if the information comes from others, you don’t control it. You don’t decide what’s said about your product, or how.
A real hotel case. The same problem in any sector
In the video we use a hotel, but swap the example for a dental clinic, a law firm or a shop and it all works the same: if AI can’t understand your website, it recommends someone else.
View transcript
Picture a family asking ChatGPT where to stay in Mallorca with the kids. ChatGPT doesn't give them a list. It gives them three hotels. And that's it. So the question is simple: is yours one of them?
For years, travellers searched on Google and compared. Even if your hotel was on page three, someone would eventually find it. That's changing. More and more travellers don't search any more. They ask. ChatGPT, Gemini, Claude, Copilot or Perplexity. And they get a single answer. Either you're named, or for that guest, you simply don't exist.
And this isn't theory. A few days ago, we asked ChatGPT for a dog-friendly hotel in Tarragona. It recommended three. And for all three, the source it cited was Booking.com. Not one appeared thanks to its own website. When AI can't understand your website, it tells your story in other people's words. So, would you rather tell it yourself, or let others tell it for you?
Why does this happen? Because AI doesn't see your website the way you do. You see stunning photography and beautiful design. AI reads text and structure. If a key detail sits inside an image, behind an animation or only in your booking engine, to AI it simply doesn't exist. That's how a five-star hotel can end up almost invisible.
When we audit hotel websites, we see the same issues time and again. Sites that, without realising it, keep AI out. Prices hidden away in the booking engine. Translated sites that never say which languages they offer. Images that, to a machine, have no name at all. None of it is visible at a glance. And all of it can be fixed.
To find these issues, we created TADI, the AI Discoverability Index. It analyses your website the way an AI assistant would, across eight key areas. And it gives you two things: a score from 0 to 100, and a clear list of what to fix first. It measures what's within your control: how ready your website is for AI to find it, read it and understand it.
The first step is free. We send you your TADI Score, so you know exactly what's holding you back. Then we work level by level. First, Access, so AI can get in and find you. Second, Structure, so it understands what you offer. And third, Authority, so it has every reason to recommend you. Each step builds on the last. Because AI won't recommend what it can't read.
Why RaceMyDesk? Because we're not a marketing agency. We're a team that builds artificial intelligence. We deliver everything ready to go, so your web developer can simply install it. And we're rooted in travel: our founder has spent 24 years in the industry. Try it for yourself. Ask ChatGPT for a hotel like yours, in your area. Does it name you, or your competitor?
Getting started costs nothing. The first step is your TADI Score, completely free, and it shows you exactly where you stand. Then you decide how far to go. The Access level is €800 plus VAT, ready in one week. Structure is €1,200 plus VAT, in two weeks. And Authority is quoted according to the size of your website. Email us at [email protected], or visit racemydesk.com and go to AI Visibility to find out more. Because if AI can't read you, it won't recommend you. And worst of all, it will never tell you.
«A traveller asks whether the hotel allows pets. The AI goes to the hotel's website, can't read it because it isn't organised for AI, and answers no.»
Tomeu Gili, CEO of RaceMyDesk, on Hosteltur TV's panel on AI and tourism (23/10/2026, in Spanish)
And the traveller no longer checks: they trust what the AI says. That is why we use TADI to measure whether AI understands your website.
Watch the moment and his six ideas →SEO made you rank. GEO makes you easier to recommend
Generative Engine Optimization (GEO) is about making AI engines able to do three things with your brand:
Discover
The AI has to be able to reach your site and read it. We make sure nothing blocks it and that your content is organised in a way it can actually take in.
Understand
Being read isn’t enough. The AI also has to understand who you are, what you offer and who you’re for, so it doesn’t mix you up or describe you wrongly.
Cite
When someone asks an AI for a recommendation, you want it to name you, not your category. A site the AI reads and understands can be cited; one it can’t, won’t.
Measure it with TADI
TADI stands for Tourism AI Discoverability Index. It measures something you can’t see today: how ready your website is for AI assistants to find, read and understand it. We check your site the way an AI assistant would and turn the result into a single score from 0 to 100, with a plain report that shows exactly what to fix first.
TADI scores your site’s readiness, not how often assistants mention you. It measures the part you can actually control: whether AI can read and understand you.
From invisible to AI-ready, in four steps
Audit
We run your TADI score and see how ready your site is for AI today.
Diagnose
We show you what’s holding you back, and why.
Implement
We make the fixes so AI can discover, read and understand you, the groundwork that makes being recommended possible.
Monitor
We re-run your score over time as your site and the AI landscape change.
Start wherever you like and move up whenever you like
Each level includes the one before it, because an AI can't recommend a website it can't first find or understand.
We prepare all of it and hand it over done. Your team just has to install it.
Access
So AI can find you
We prepare the files that give AI permission to read your site and tell it where each page is and in which language. It's opening the door and putting up the sign: until that's done, AI doesn't even come in.
€800
Ready in 1 week
- We decide which assistants can read your site and what they can do with your content
- We declare what each AI can and can't do with your text and your photos
- A sitemap so they find all your pages
- Your site declared in the right language
We tell search engines about every change you make, so they don't take weeks to notice.
Structure
So AI understands you
We give each page an invisible label that tells AI, without it having to guess, what everything is: your services, your products, your prices, your FAQs. All done, without rewriting your site.
€1,200
Ready in 2 weeks
- Everything in Access PLUS:
- A label for every page: services, products, prices, contact
- Your offers and prices in a format AI reads without errors
- Your FAQs prepared for AI to use
- Your site connected as a single business, not loose pages
We work with what your site already shows. If an important detail isn't written anywhere, or only lives inside your booking engine, we tell you and give you the text ready to publish.
Authority
So AI recommends you
We rewrite and expand your site's copy so it answers what your customers actually ask, and so AI trusts you and names you. It's the deep work, page by page, and the one that sets you furthest apart from your competitors.
custom
Based on site size
- Everything in Access and Structure PLUS:
- Copy that answers your customers' real questions
- Clear, direct answers AI can quote
- Trust signals: who you are and why to rely on you
- Content built to get you named, not just found
After each level, we verify it ourselves from the outside, piece by piece, and tell you exactly what's right and what's missing. No surprises.
Most of it isn’t about spending more. It’s about doing it right
The fixes are rarely about budget. They’re about how your information is written, structured and presented, so AI can read it, understand it and trust it. We handle that work with you, and track the difference.
From the blog
Articles on getting found and cited by AI assistants.
Frequently asked questions about AI visibility
What is AI visibility (GEO)?
It means getting your brand to appear, and be described correctly, when someone asks an AI assistant for a recommendation. Like SEO, but instead of ranking on Google, the goal is that the AI answering the question can read and understand you.
How is it different from SEO?
SEO works to get you into a list of results. GEO works to get you into an answer. The audience changes and so does the work: ranking is not enough. The crawler has to be able to reach you, the content has to be structured so an answer can be extracted from it, and the company's identity has to be declared without ambiguity.
What is the TADI index?
TADI stands for Tourism AI Discoverability Index. It is our scoring system: it analyses your website the way an AI assistant would and turns the result into a single score from 0 to 100, with a prioritised list of what to fix first.
What exactly does TADI measure, and what does it not measure?
It draws a clear line:
- What it measures: how ready your website is for AI to find it, read it and understand it.
- What it does not measure: how often assistants mention you, because that depends on the assistant and on third parties.
We measure the part you can actually control.
Do you guarantee that AI will cite me?
No, and nobody can. What an assistant ends up saying depends on the assistant and on third-party sources we do not control. What is in your hands is to get your website ready to be cited: a website an AI can read and understand can end up mentioned; one it cannot read or understand cannot. That is why we measure readiness, not mentions.
Which AI assistants does this work with?
We prepare your website for the crawlers behind the main assistants, such as GPTBot for ChatGPT, ClaudeBot and Google's AI, among others, and we verify that they can reach it and read it. We do not control what an assistant ends up saying; we make sure it can read you, which is the precondition.
Do I need to rebuild my website?
Most of the improvement comes from adjusting how your existing information is structured and described, and adding the right signals, on the website you already have. It is rarely a question of budget: it is a question of doing it properly.
How do I find out whether my website is ready?
By requesting your TADI assessment. We calculate your score, explain what is holding you back without jargon, and give you a clear picture of where you stand. Write to us at [email protected].
How does a visibility project work?
In four steps:
- Audit: we calculate your TADI score.
- Diagnose: we show you what is holding you back, and why.
- Implement: we make the changes so AI can discover, read and understand you.
- Monitor: we repeat the measurement over time, as your website and the AI landscape both change.