The RaceMyDesk Blog
AI is changing the way companies work. The question is no longer whether to use it, but how to use it well. On the RaceMyDesk blog you will find ideas, real cases and practical advice to save time, improve productivity and grow your business.
Articles from RaceMyDesk
Everything here falls into three areas, one for each way AI is reshaping your business. Choose an area to see only its articles.
Why does your team keep answering the same questions over and over?
Because the answer is already written, just buried. A private AI assistant reads across your own company, finds it, and drafts the reply in seconds, in your voice.
How hotels can stop being invisible to AI
The second half: what to do so AI can read, understand and recommend you. Six steps, and almost none costs money.
What hotels get wrong when travelers ask AI where to stay
Most hotels never come up when a traveler asks AI where to stay. An index of 7,049 hotels shows why, and it is rarely the technology.
Is it safe to let AI read your company's emails and documents?
Yes, but only if the AI runs where your data already lives. The real difference between public AI and a private, on-premises platform.
Where should a hotel actually start with AI (without wasting money)?
Not with a tool, and not with a grand plan. Start with one painful, high-volume, low-risk process and prove it works.
When a traveler asks ChatGPT where to stay, does it recommend you?
More travelers ask AI for a recommendation and book what it suggests. When they ask, does it name you, a competitor, or nothing?
Why do most AI projects in hospitality never make it past the pilot?
Rarely the technology. No clear business case, messy data, no owner. What the successful few do differently.
SEO made you findable on Google. What makes you findable on ChatGPT?
Different rules entirely. Getting into the one AI answer is a new discipline: GEO, Generative Engine Optimization.
How many hours a week does your front desk lose to the inbox?
More than anyone measures. What changes when an assistant drafts replies from your own data, so staff edit and send instead of writing from zero.
Should your company's AI run in the cloud, or on your own servers?
It depends on how sensitive your data is. A simple decision framework for non-technical owners.
What will AI really change in hotels in the next two years (and what is just hype)?
Less than the headlines promise, more than most owners are preparing for. Signal versus noise, from inside the industry.
AI Insights from RaceMyDesk
Our AI agents combine data from official sources and build indices on tourism in Spain. Every study states its sources and method.
Which source markets are most profitable for Spanish hotels
The Nordic countries lead the index. Italy climbs from 8th to 3rd in a year, and tourist volume does not guarantee profitability.
Produced by RaceMyDesk’s AI agents · Official sources: INE, Egatur and TurespañaSpain's most resilient destinations: which regions would best withstand a crisis
Andalusia and Madrid top the index. The Balearic Islands, with more visitors than any of them, come last: 74% of their international overnight stays depend on a single market.
Produced by RaceMyDesk’s AI agentsAir resilience: how Aena’s 32 airports would cope if an airline failed
Barcelona-El Prat and Madrid-Barajas lead. Palma and Málaga stand out for their route networks, and Melilla and Ceuta close the list because each depends on a single operator.
Produced by RaceMyDesk’s AI agentsRaceMyDesk in the press
All our media appearances. Every link leads to the full content.
- Video panel: “AI, an ally for tourism, without letting our guard down”Watch the video
and key ideas → - Which are the most profitable markets for Spanish hotels?See in AI Insights →
- Interview. Tomeu Gili, CEO of RaceMyDesk: “Companies will need people who bridge
technology and the business”Read on PIMEM - Spain’s most resilient destinations: what does not always depend on more touristsSee in AI Insights →
- Resilience redraws the map of Spain’s airportsSee in AI Insights →
- How hotels can stop being invisible to AISee in AI Visibility →
- The mistakes that stop hotels being cited as a source in AI answersSee in AI Visibility →